Leadership and management guidance

There can be a perception that leadership and management are the same thing, however this is not true. There are many definitions and explanations, but at The Curious Companions we see leadership as being about hearts and minds, while management is concerned with getting things done. Leaders inspire and influence their teams, while managers rely on structure and processes.

While both are essential, strong leadership can make a huge difference to the success of your business. Loyalty and commitment are best secured through influence rather than instruction, and a loyal and trusting team is the main foundation for a resilient and profitable business. If you're unsure as to the distinction or need guidance on any aspect of leadership or management then we are here to help you.

Review of existing or potential markets

Why should you do market research? It is very important to know and understand the market or markets you are working in or hoping to target. You need to understand what your customers' and target customers' views are, and what they think about your product or service, your marketing, and the business as a whole. Their views should inform your business decisions, your strategy and future product or service developments.

Market research can include target market analysis, competitive analysis (local/national/global), price analysis, identification of trends, SWOT, and the use of other strategic tools to inform your marketing plans, product development and business strategy development. At The Curious Companions we can complete simple market research for you and develop a plan for further market research. Through our network we can then outsource more in-depth market research including surveys, focus groups, personal interviews, observation, and field tests.

Change management

Every business goes through change, this can be almost continuous in some businesses or only occasional in others. How you plan and manage the changes can have a massive effect on the overall outcome of the change. Approaching a change with no or little thought and planning can have a major negative effect on the business and especially your team. Get it wrong and you could lose your key staff. Change management is a systematic approach to dealing with the changes ahead - this could be business goals, processes, or technologies. Three common types of change are developmental, transitional and transformational.

We have all made mistakes with change management, we have started projects that have stalled or implemented systems that have ultimately failed because we have not thought about the people and how the changes affect them before driving ahead with the projects. We can help you think about the changes you would like to put in place, develop a plan and communicate it to your team. We can also support you and your team every step of the way as you implement the change.